Use Email Marketing In Your Internet Marketing To Make Money Online

Thursday, February 25th, 2010 at 7:47 am

Use Email marketing in your internet marketing to make money online. It works equally well whether you want to start a successful internet business or you are trying to rev-up your existing one.

E-mail marketing offers many advantages over other marketing methods to make money online: low cost, high conversion rates, detailed tracking… The problem is that Consumers are becoming increasingly concerned about spam and are accepting permission-based e-mail marketing as a positive replacement for direct mail. And, the majority of people who receive permission-based e-mails open, on average, 78% of them. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings. The challenge becomes that of crafting an effective email campaign.

Following are 5 suggestions for crafting a successful email campaig:

1. Don’t Spam In Your Email Marketing! The average consumer receives more than 300 emails a week and 62% of them are are spam. Spam filters are helping consumers to relax and be more at ease when it comes to spam. The answer is a to use permission-based marketing. With this in mind remind your subscribers to add you to their “safe senders” list. Second, is to make sure your email marketing service provider has a good relationship with the Internet service providers and choose an email marketing software with strict anti-spam policies and complies with the Can-Spam guideline.

2. Personalized and relevant Email Marketing Is a Must. A recent study by DoubleClick found that email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. Allow users to choose their own interest groups and have control over which business e-mails they receive. Users in the study said the most compelling reason for them to open a business email is the name in the “from” field. So make sure your company name is clearly stated there. Another major factor is the “subject” line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.

3. Click-through and conversion Are Your Goal In Email Marketing: Once the prospect has opened your email and read the content he/she is increasingly likely to buy from you if you have a link to an order form in your email or if you have email link for more information so they can purchase the product later.

4. Provide a coupon TO Improve Your Response Rate In Your Email Marketing. Use of Online coupons is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline. The the top performing industries are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.

5. Track Your Stats To Learn How To Improve Your Email Marketing: If your provider’s email services do not include detailed, real-time tracking find a new provider. Real-time tracking allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last.

Email marketing done correctly is a powerful and profitable marketing tool that you should include in your marketing efforts.