Search engine marketing using online articles is a great way to start an internet business, promote your existing business and make money online. This article shares why article marketing is so powerful and important.

Article marketing is an extremely effective traffic generation method for three main reasons:
1. You’ll get multiple back links to your website/landing, which could help boost your rankings in the search engines.
2. You’ll receive targeted traffic.
3. If written and submitted correctly, your articles will be listed on either the first or second page on Google search under some of your most profitable keywords. Obviously this will avoid some Pay Per Click expenses as well.

Marketing with Articles is one of the absolute best and least expensive ways ti market online. Like anything, it requires training to do it properly. Not just any article will do. The results are not instantaneous but done properly you reap the benefits for years to come.

Why are articles such a great search engine marketing methods?

Experienced internet marketing experts knows that writing articles can make or break your online advertising campaign. Articles provide back links back to your site. Good quality back links increase your sites popularity with the search engines and lots of links help to attain good positioning. Submit your articles to multiple article directories but the ones with a high page rank is the best place to boost your page’s rank.

Readers that read and like your article will publish them in their own ezines and on their websites, and this provides more back links, publicity and popularity.

Articles posted in article directories establish your expertise which in turn increase your credibility and trust ability in the eyes of your prospects.

Don’t submit multiple articles to multiple directories in one day because the search engines have been programmed to flag sudden surge in traffic to a link. The thinking is that a human can’t do that many submission so they are being submitted automatically.. It’s better to submit articles every couple of days.

Don’t submit articles already on your own website. It may be considered duplicate content and Google usually considers the site with the higher ranking to be the originator of the article) and your site’s page rank may suffer.

Don’t submit PLR (private label rights) articles without making changes! These are articles you can submit as is or rewrite. Either way you can claim you are the original author! The search engines and the article directories want original content. There is so much PLR available today (free and otherwise) and it is very tempting to just grab it and use it. Don’t do it. The purpose of these articles is to provide you with a basis for an article. Read it and rewrite it in your own words. Duplicate articles could be rejected by the article directories and the directories and they may just decide to ban your account.

Use good keywords in your article’s title and also in the beginning of the first paragraph. Sprinkle your chosen keyword all over the article as well. How do you find good keywords? Find the words people are searching for and incorporate them into your articles to help the search engines find your articles and the people searching for those keywords to find your website.

Use anchor text that relates to the keywords you are targeting and create hyperlinks in your articles. This will help you attain a better position in the SERP’s (search engine result pages). If you are targeting the word “gardening tips” make sure to hyperlink to your website from each mention of the term in your article. This will help your gardening site be higher in the search results for the term “gardening tips”.

There are three ways to create articles:
*write original content yourself
*rewrite PLR articles
*hire a ghost writer to create the articles for you (go to elance.com – it’s inexpensive and frees your time to do other things

Remember people will be reading your articles so make them readable. Don’t flood your articles with the keyword phrase because the search engines are sensitive to this as well. Make your articles content rich and laser focused on the title because if they don’t read the article they will never get to the end of it and see your ever so important resource box!

Article marketing is an very important element of internet marketing. Become proficient in article marketing. Information is king. Share your knowledge and draw your prospects towards you.

Why market with articles? Become recognized as an expert, increase the number of back links to your site, see your article spread name across the internet and make money all from the power of article marketing…

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