People fail to make money with their online business because they think about themselves and making money before they consider their customers needs and concerns. No one cares about what you do – they only care about what you can do for them. Poor internet marketers fill their web pages with affiliate links and ads and wonder why they aren’t making any money.

Step-By-Step, here is how to effectively use articles as part of your search engine marketing efforts to make money online.

1) List 5 hobbies, experiences or topics you know about or would enjoy researching and then choose one of these as the theme for your site.

One caution – actually two: You should be passionate about the subject and there must be a market that is hungry for it.

2) Reasearch and create valuable content for both your sites visitors and for the search engines. You can not have too much content. Provide valuable, problem-solving information for your visitors. This allows them to build a relationship and trust with you and they will be more than happy to buy your products – when they are ready. Your articles must also be search engine friendly so your target audience can find them. Optimize your content for the search engines and the search engines will start sending you free, targeted traffic — traffic that will steadily increase.

Distribute your articles, participate in targeted forums, post to other related blogs… this allows you to establish yourself as the expert in your field and to win the trust of your audience. Also, you will attract free, targeted traffic from the search engines.

3) Add new marketing strategies as you progress. Create a free report e-zine or e-book to give away to build your customer base and establish yourself as the expert in your niche.

4) Once you have at least 40+ content pages and 50+ unique visitors per day, start monetizing your site by adding affiliate links, Google AdSense, products and services to sell… Monetization comes last in the process of building your online business..

In review, first create valuable content, next generate traffic, gradually gain the trust of your visitors and then start to monetize your site.

Follow the “Content – Traffic – Trust – Monetize Traffic” formula and you can’t fail!

© SEM Business Blueprint Report

Internet marketing has grown to include pay per click advertising. These are ads (when you do a Google search, they show up on the top, bottom and right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars – And, how you can lose thousands of dollars if you don’t learn to do it properly.

Don’t let me scare you. It isn’t hard to learn.

Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).

* It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can take weeks or even many months depending on the competition level.

*If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad!
*It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for? You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimization efforts.

Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into.

Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:

* Keyword grouping
* Quality score
* Ad relevancy
* Click through rate management
* Bid pricing
* And many more…

Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you
have access to the right tools and strategies.

Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most
likely getting only ½ the visitors to your site than you should be.

Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any
sales. Obviously, without this information, you’re flying blind.

Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is
that they are expensive, and don’t make financial sense for one business owner managing one campaign.

Only sending visitors to the home page – There are probably many different types of potential customers for your products
and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them
exactly how you can solve their particular problem.

How To Do It:
* Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

* Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.

* Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

* Do the keyword research

* Brainstorm the core ones with a diverse group, “spy” on your competitions’ using tools, use other tools to expand the core list

* Group keywords by the conversation type (what is the potential customer looking for?)

* If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house

* Build landing pages on your site for each conversation type

* You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.

* Set up your own blog

* Set up your adwords campaign using the keywords, groupings and landing pages

* Monitor and test…EVERY DAY

* Split test ads every day, Adjust bids every day, Get rid of non-performing keywords every day

* As soon as a great “money term” is found, start the search engine optimization process for that term

* Market 2-3 articles per week (or even more), Make blog postings on your blog and others’, Answer posts on forums and yahoo answers

* Move great “money terms” to Yahoo and MSN pay per click advertising engines

* Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward.

As always get proper training. Learn how to automate these processes. In fact you alone can do this.

Good Luck!

© SEM Business Blueprint Report